You have done an excellent job of getting people to embrace your brand in a really profound way. Social media really helped you to accomplish that and now you are at the point where your clients and prospective clients are totally involved with what you are doing and what you are offering. That is not only beneficial for the obvious
Every day for the last week my newsfeed has been riddled with customer service disasters, and it really does bring three issues to light:
- Right or wrong, it happens to everyone,
- There is more than one side to every story, and;
- The speed at which bad publicity spreads is lightening fast.
So, what do you do? What lessons have we